You work hard to get candidates interested in your company—you’ve perfected your pitch, sent personalized InMails, even galvanized your employees to share job postings on social media—but you still aren’t getting great applicants.

You might even be part of a company that truly cares about its people and knows that hiring the right talent is key to driving results. But without a great career page, you’re unlikely to spark interest from top talent.

According to LinkedIn research, only 25% of candidates are actively seeking a job. This means that the large majority of the talent pool needs to be moved by your career page in order to spend the time applying. Yet the reality is that most career pages aren’t built with this in mind.